Sunday, November 1, 2009

This is how my scenario ends...

Elections campaign radio advert


Radio Advert No 1

Client: IEC (Independent Electoral Commission) FV/01: Miriam
Product: To vote in the Elections MV/01: Tsepo
Copywriter: Anna-Marie Skouras On Air Date: 9 April
Duration: 28” Station: YFM Deadline: 9 April


SFX:
Sound of buttons being pressed on an ATM
FV01 :
“Why isn’t this working!?” (Frustrated)
MV01:
“Hi ma’am, do you need any help?” (polite)
MV01:
“No thank you!” (Tone distrustful)
SFX:
Sound of more buttons being pressed on ATM
FV01:
“Better try another ATM”
SFX:
Sound of lady’s footsteps walking quickly on pavement
MV01:
“Ma’am!”
FV01:
“I don’t need your help!” (angry, frustrated tone)
MV01:
“You dropped your card!”
ANNCR:
“Together we can change our country.
Have your say and vote on 22 April.”

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