Begin your meal of entertainment with a taste of creative writing
Angela Malan article
The dove print advert
Rationale
Article on Angela Malan
The person that I chose to interview was the professional ballet dancer, Angela Malan. She inspires me as she represents all the qualities I admire in a
person such as her immense discipline to her dance routine, her ambition and the fact that she never gave up on accomplishing her dream.
I interviewed her by sending questions to the South African Ballet Theatre’s publicist who then sent the questions to Angela via email. Angela answered
each question and further proceeded to call me to ask if I had any further queries regarding the questions.
I chose Angela’s career as the main lead of the article as this is the dream that she accomplished. The content of information on Angela was obtained
from an article which was written by the South African Ballet Theatre on the 30th July 2008 as well as from the interview itself. The publication that
I chose to have my article in was the Fairlady as the style of the publication suits the genre of the article and the type of language used. All the photos
were received from Angela’s publicist via email which included her as the Lilac Fairy in The Sleeping Beauty, photo taken by Susanne Holbaeck-Bergh
and as Odile in Swan Lake, photo taken by Susanne Holbaeck-Bergh.
Creative Piece
The brand that I chose for Angela to endorse was Dove. I chose it as it personifies Angela’s character in that she is what the brand aims to achieve.
Dove aims to show real women in their adverts and not stereotypical images of women. Angela is a real woman as she is an independent, ambitious person
who has physical flaws just like any other woman.
The concept of the advert is showing women that they can be beautiful no matter what they look like. The advert implies that you can get rid of the antiwrinkle
creams and be comfortable in your own skin, making women feel better about how they look.
Angela would be a perfect candidate for the advert as she is reaching forty and has wrinkles just like any other real woman. The visuals that were used
in the advert were of a woman throwing the creams away which was obtained from my own sources. The visuals of the cream were obained from www.
google.co.za/images and the Dove logo was found at the www.google.co.za/images and the website that it can be found on is www.dove.com.
The layout of the advert is of a confident woman who is throwing the anti-wrinkle creams away as she no longer needs them.
I chose print as the medium for Dove as the advert can be placed in women’s magazines such as Fairlady which targets all ages and races of women
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