Dessert at The Don

Campaigns
The task was to create a campaign to market the Don Apartment hotels through various contact points

Radio advert 1

Client: The Don MV/01: Bradley Longbottom

Product: To live at The Don FV/01: Beverly Vilakazi

Copywriter: Anna-Marie Skouras On Air Date: 16 October

Duration: 42” Station: 94.7 Highveld

Deadline: 12 October

SFX:

Song playing faintly

SFX:

A group of people laughing

MV01:

“A cow!”

SFX:

Things being knocked over

SFX:

People laughing

SFX:

Knocking on door

MV01:

“A boy!”

SFX:

Knocking on door

FV01:

“Hello – Room service”

SFX:

Clapping, shouting

ANNCR:

“The Don, the freedom to live your way!”

Radio advert 2

Client: The Don MV/01: Guy

Product: To live at The Don FV/01: Beverly Vilakazi

Copywriter: Anna-Marie Skouras FV/02: Anna-Marie Skouras

Duration: 42” On Air Date: 16 October

Station: 94.7 Highveld

Deadline: 12 October

SFX:

Water running, hitting shower door

MV01:

Humming a tune (distant song in background)

MV01:

Humming gets louder

SFX:

Faint sound of knocking on door

SFX:

Knocking gets louder

FV01:

“Hello – Room service”

ANNCR:

“The Don, the freedom to live your way!”

Billboard

The concept for the campaign was to illustrate how the Target market can live their way at the Don as the hotel charges per key and not per person, thereby giving them the freedom to invite friends to the room. The image was found on www.gettyimages.com