Dessert at The Don

Campaigns
The task was to create a campaign to market the Don Apartment hotels through various contact points

Radio advert 1

Client: The Don MV/01: Bradley Longbottom

Product: To live at The Don FV/01: Beverly Vilakazi

Copywriter: Anna-Marie Skouras On Air Date: 16 October

Duration: 42” Station: 94.7 Highveld

Deadline: 12 October

SFX:

Song playing faintly

SFX:

A group of people laughing

MV01:

“A cow!”

SFX:

Things being knocked over

SFX:

People laughing

SFX:

Knocking on door

MV01:

“A boy!”

SFX:

Knocking on door

FV01:

“Hello – Room service”

SFX:

Clapping, shouting

ANNCR:

“The Don, the freedom to live your way!”

Radio advert 2

Client: The Don MV/01: Guy

Product: To live at The Don FV/01: Beverly Vilakazi

Copywriter: Anna-Marie Skouras FV/02: Anna-Marie Skouras

Duration: 42” On Air Date: 16 October

Station: 94.7 Highveld

Deadline: 12 October

SFX:

Water running, hitting shower door

MV01:

Humming a tune (distant song in background)

MV01:

Humming gets louder

SFX:

Faint sound of knocking on door

SFX:

Knocking gets louder

FV01:

“Hello – Room service”

ANNCR:

“The Don, the freedom to live your way!”

Billboard

The concept for the campaign was to illustrate how the Target market can live their way at the Don as the hotel charges per key and not per person, thereby giving them the freedom to invite friends to the room. The image was found on www.gettyimages.com

Intervention Delight

ACVC
The task was to interact with a space at a site and create an intervention, once this was done, the task
was to create awarness on this intervention. Following our investigation of the Pigeon Triangle we decided
to create a greater awareness of pigeons. Our concept was to create a mystery around where the
pigeons disappear to thereby making the viewer interested in the destination that they are flocking to.
The brief required that we create one traditional and two ambient executions to communicate this. We
decided to create a series of interventions that start from Jan Smuts Avenue and end at the Pigeon Triangle


First stage of billboard
Second stage of billboard

Aragomy birds in Shopping centre
Bags of seeds

Rationale
The first intervention is of a billboard situated on Hyde Park Corner. The billboard contains a group of different coloured birds
each being a 2-D image in flock motion. The billboard also includes GPRS co-ordinates for the Pigeon Triangle. This is to
give the viewer a sense that the birds are flocking somewhere but not giving too much away thereby creating a mystery. The
birds will then be peeled off, one bird at a time each day, over a period of two weeks. This will give the viewer time to notice
that they are gradually disappearing. The second illustration shows this and also reveals a section of the image that is concealed
underneath. The final image with everything being removed will reveal the logo of the Pigeon Triangle and the address
of the site where the pigeons go to.
The second intervention is of a group of Origami pigeons that are spread out in the middle of a shopping centre. The Origami
pigeons are scattered around and over a certain period of time the amount of Origami pigeons will diminish as people take one
for themselves. The copy reads: “Take a pigeon”. When the viewer unfolds the Origami pigeon, a map is revealed in typography
to where the Pigeon Triangle is situated. The colours purple were used to represent the pigeons and green to tie in with the
seed bags. The Origami pigeons will be placed in the main shopping centres such as Hyde Park, Sandton City, Cresta, etc.
The third intervention is a stand containing bags of pigeon seeds which will be situated in the Pigeon Triangle. Promoters will
be waiting at the stand for viewers to arrive with the map so as to exchange the map for a bag of pigeon seed. Should they arrive
at the stand without a map, they will be able to purchase a bag of pigeon seed for a small amount of money. The viewer
will then be encouraged to feed the pigeons which will create viewer interaction.
The viewer is therefore enticed into the process from the start of the interventions as a ‘secrecy’ is created of where the pigeons
are flocking to and once the viewer arrives at the destination they are rewarded with the experience of feeding the pigeons
themselves.

Political refreshments

Elections Campaign
The brief required to conceptualise a campaign where we would have to encourage South Africans to
vote during the general election weekend.

Print advert No.1This print advert is of a woman walking on the street with a man walking behind her who has
seen that she dropped her bag and proceeds to give it back to her without grabbing it and running
away. This shows that with a stricter way of dealing with crime in the policing system,
crime would lessen and also have an impact on the behaviour of criminals. This advert is targeted
at the English-speaking community to give them hope to vote for a party that could
change the system. This would be published in the YOU magazine. (Images were my own
sources, the IEC logo was found on www.google/images.co.za.)

Advert No. 2


This advert is of a woman who has dropped her car keys and proceeds to look for them in her
handbag. A man finds them and gives them back to her. This portrays how if the crime rate
were to be reduced, there would be fewer incidences of hijacking of cars etc. The copy reads:
“Together we can change our country” and “Have your say and vote on 22 June to change the
policing system”. This gives the reader the perception that this change can only be made if
they vote. This advert would be placed in the Y MAG (Images were my own sources, the IEC
logo was found on www.google/images.co.za.)

Print advert No.3
This advert is of a taxi driver who is letting a woman driver through ahead of him instead of
cutting in ahead of her. This shows how the traffic laws of the road can be changed by electing
a party that could bring stricter controls on the system. The taxi drivers would become more
considerate which would bring about the change in their behaviour. The copy reads “Together
we can change our country” and “We all know how rude taxi drivers can be but your vote
on 22 June can help change the traffic laws”. This advert would be placed in the Huisgenoot.
(Images were my own sources, the IEC logo was found on www.google/images.co.za.)

Alternative Advert
The brand activation point is a parking ticket that represents how bribery within the police
department can be eradicated. The ‘ticket’ reads “No bribery will be accepted” which
shows the audience that change can be made within the police department if they vote in
the elections. This would be a fake ticket that will state on it at the bottom that it is an advert
only and will be placed in two universities e.g. WITS and University of Johannesburg
on the cars of youths (18 to 22 year olds). (The images were found on www.istockphoto.
com and the IEC logo was found on www.google/images.co.za.)
By using the concept that “together we can change the country” I am instilling a sense of
hope in the audience that by having a say in the elections they can make a difference

Radio advert 1

Client: IEC (Independent Electoral Commission) FV/01: Jessica

Product: To vote in the Elections MV/01: Tebogo

Copywriter: Anna-Marie Skouras On Air Date: 9 April

Duration: 37” Station: 5FM Deadline: 9 April

SFX:

Sounds of a car being driven

SFX:

Car stops, sounds of car being locked and immobiliser switched on

MV01:

“Hi ma’am, can I wash your car? Is only R20. Please mama!” (desperate tone)

FV01:

“No thank you. I don’t need my car washed today.” (irritated tone)

SFX:

Walking (loud lady’s footsteps) on concrete floor

MV01:

“Ma’am!”

FV01:

“I said NO! I don’t need my car washed!”(very annoyed tone)

MV01:

“Eish no, ma’am, you drop your purse, I give it back!”

FV01:

(Stunned, surprised) “Oh why, thank you very much!”

ANNCR:

“Together we can change our country.

Have your say and vote on the 22 April. ”

Radio advert 2

Client: IEC (Independent Electoral Commission) MV/01: Mick

Product: To vote in the Elections MV/02: Nelson

Copywriter: Anna-Marie Skouras On Air Date: 9 April

Duration: 48” Station: Jacaranda Deadline: 9 April

SFX:

Sound of car being driven on the road.

SFX:

Sound of police car siren

MV01:

“Oh man, not again!”(frustrated tone)

SFX:

Sound of heavy footsteps walking on a concrete road

MV02:

“Sir, are you aware that you went over the speed limit of 60 kilometres per hour?”

MV01:

“I know, I’m so sorry officer, I’m very late for a meeting and . . . . .” (apologetic)

MVO2:

“Sorry Sir you must pay R300 by the 9th June” (stern)

MVO1:

“I have the money with me now..can I not give it to you?” (pleading)

SFX:

Sound of paper notes (money) being rubbed together

MV02:

“Sir, we don’t take bribes!” (assertive, annoyed)

ANNCR:

“Together we can change our country.

Have your say and vote on 22 April to change the policing system”

On the menu this year

Starters
Begin your meal of entertainment with a taste of creative writing
Angela Malan articleThe dove print advert


Rationale
Article on Angela Malan
The person that I chose to interview was the professional ballet dancer, Angela Malan. She inspires me as she represents all the qualities I admire in a
person such as her immense discipline to her dance routine, her ambition and the fact that she never gave up on accomplishing her dream.
I interviewed her by sending questions to the South African Ballet Theatre’s publicist who then sent the questions to Angela via email. Angela answered
each question and further proceeded to call me to ask if I had any further queries regarding the questions.
I chose Angela’s career as the main lead of the article as this is the dream that she accomplished. The content of information on Angela was obtained
from an article which was written by the South African Ballet Theatre on the 30th July 2008 as well as from the interview itself. The publication that
I chose to have my article in was the Fairlady as the style of the publication suits the genre of the article and the type of language used. All the photos
were received from Angela’s publicist via email which included her as the Lilac Fairy in The Sleeping Beauty, photo taken by Susanne Holbaeck-Bergh
and as Odile in Swan Lake, photo taken by Susanne Holbaeck-Bergh.
Creative Piece
The brand that I chose for Angela to endorse was Dove. I chose it as it personifies Angela’s character in that she is what the brand aims to achieve.
Dove aims to show real women in their adverts and not stereotypical images of women. Angela is a real woman as she is an independent, ambitious person
who has physical flaws just like any other woman.
The concept of the advert is showing women that they can be beautiful no matter what they look like. The advert implies that you can get rid of the antiwrinkle
creams and be comfortable in your own skin, making women feel better about how they look.
Angela would be a perfect candidate for the advert as she is reaching forty and has wrinkles just like any other real woman. The visuals that were used
in the advert were of a woman throwing the creams away which was obtained from my own sources. The visuals of the cream were obained from www.
google.co.za/images and the Dove logo was found at the www.google.co.za/images and the website that it can be found on is www.dove.com.
The layout of the advert is of a confident woman who is throwing the anti-wrinkle creams away as she no longer needs them.
I chose print as the medium for Dove as the advert can be placed in women’s magazines such as Fairlady which targets all ages and races of women

This is how my scenario ends...

Elections campaign radio advert


Radio Advert No 1

Client: IEC (Independent Electoral Commission) FV/01: Miriam
Product: To vote in the Elections MV/01: Tsepo
Copywriter: Anna-Marie Skouras On Air Date: 9 April
Duration: 28” Station: YFM Deadline: 9 April


SFX:
Sound of buttons being pressed on an ATM
FV01 :
“Why isn’t this working!?” (Frustrated)
MV01:
“Hi ma’am, do you need any help?” (polite)
MV01:
“No thank you!” (Tone distrustful)
SFX:
Sound of more buttons being pressed on ATM
FV01:
“Better try another ATM”
SFX:
Sound of lady’s footsteps walking quickly on pavement
MV01:
“Ma’am!”
FV01:
“I don’t need your help!” (angry, frustrated tone)
MV01:
“You dropped your card!”
ANNCR:
“Together we can change our country.
Have your say and vote on 22 April.”

Humour should be an essential part of your daily diet

Entice your imagination by completing the comic strips the way you want the story to end. View my work that was created this year and savour each flavour of fun

Elections campaign radio advert

How would you end the scenario?
post your comments here