Intervention Delight

ACVC
The task was to interact with a space at a site and create an intervention, once this was done, the task
was to create awarness on this intervention. Following our investigation of the Pigeon Triangle we decided
to create a greater awareness of pigeons. Our concept was to create a mystery around where the
pigeons disappear to thereby making the viewer interested in the destination that they are flocking to.
The brief required that we create one traditional and two ambient executions to communicate this. We
decided to create a series of interventions that start from Jan Smuts Avenue and end at the Pigeon Triangle


First stage of billboard
Second stage of billboard

Aragomy birds in Shopping centre
Bags of seeds

Rationale
The first intervention is of a billboard situated on Hyde Park Corner. The billboard contains a group of different coloured birds
each being a 2-D image in flock motion. The billboard also includes GPRS co-ordinates for the Pigeon Triangle. This is to
give the viewer a sense that the birds are flocking somewhere but not giving too much away thereby creating a mystery. The
birds will then be peeled off, one bird at a time each day, over a period of two weeks. This will give the viewer time to notice
that they are gradually disappearing. The second illustration shows this and also reveals a section of the image that is concealed
underneath. The final image with everything being removed will reveal the logo of the Pigeon Triangle and the address
of the site where the pigeons go to.
The second intervention is of a group of Origami pigeons that are spread out in the middle of a shopping centre. The Origami
pigeons are scattered around and over a certain period of time the amount of Origami pigeons will diminish as people take one
for themselves. The copy reads: “Take a pigeon”. When the viewer unfolds the Origami pigeon, a map is revealed in typography
to where the Pigeon Triangle is situated. The colours purple were used to represent the pigeons and green to tie in with the
seed bags. The Origami pigeons will be placed in the main shopping centres such as Hyde Park, Sandton City, Cresta, etc.
The third intervention is a stand containing bags of pigeon seeds which will be situated in the Pigeon Triangle. Promoters will
be waiting at the stand for viewers to arrive with the map so as to exchange the map for a bag of pigeon seed. Should they arrive
at the stand without a map, they will be able to purchase a bag of pigeon seed for a small amount of money. The viewer
will then be encouraged to feed the pigeons which will create viewer interaction.
The viewer is therefore enticed into the process from the start of the interventions as a ‘secrecy’ is created of where the pigeons
are flocking to and once the viewer arrives at the destination they are rewarded with the experience of feeding the pigeons
themselves.